The Personal Brand Growth Report

See what a buyer sees when they look you up.

Before anyone replies, refers, invests, or hires, they search your name. Most of them decide something before you know they were looking. They are not evaluating your track record. They are evaluating what they can find of it in about forty seconds. This report tells you what they found, and what the gap is costing you.

  • A score across five dimensions. Discoverability, Credibility, Clarity, Content, and Conversion, each scored out of ten.
  • Three things already working. Named specifically, so you stop rebuilding what is fine.
  • What the gaps are costing you. Tied to opportunities, not vanity metrics.
  • A rewritten LinkedIn headline. Yours, written for your buyer. Use it whether or not we ever speak.
  • A 30-day action plan. Ordered by leverage, not by effort.

No cost. No call required to receive it. If the report says you do not need us, it will say so.

In seat at a company rather than running one? There is a version of this report built for executives.

Get your report

All fields are required except the last one. We produce a limited number each week. Every one is built by hand, not generated from a template.

One sentence is enough. This is the field that makes your report specific instead of generic.

Delivered within two business days. We do not sell your information, and the weekly email only goes out if you ticked the box.

Request received

Your report is in the queue. It arrives within two business days, built by hand from your actual presence. Watch for it from brian@founderreels.com.

Add that address to your contacts now, so it does not sit in a spam folder you never check.

Built by an operator covered in
PBSThe New York TimesLA Business JournalCrain’s
What the scoring looks like

One page tells you where the leak is.

This is a real scoring pattern we see constantly. Strong credentials. Weak everything that makes those credentials findable.

Personal Brand Growth Report
Sample Scorecard
4.8Overall
Discoverability5 / 10
Credibility9 / 10
Clarity4 / 10
Content3 / 10
Conversion3 / 10
Read this the way a buyer would. Credibility is a nine. Everything that makes that nine findable is a four or below. The credentials are not the problem.

DIMENSIONDiscoverability

What comes up when someone searches your name, and what ranks above you.

DIMENSIONCredibility

Whether your proof is attached to you or buried inside a company page.

DIMENSIONClarity

Whether a stranger can explain what you do after thirty seconds.

DIMENSIONContent

Whether you have a point of view, a cadence, and a reason to follow you.

DIMENSIONConversion

Whether attention becomes a booked conversation or leaks out the bottom.

The five things we score are the three things we fix. Discoverability, Credibility, and Clarity are all positioning. Content is content. Conversion is capture. That is the Presence Stack, and the report is its diagnostic.

The cost

A four is not a neutral score.

A low score does not mean nothing is happening. It means something is happening without you.

The introduction that never got made, because the person making it could not describe you in one line.

The candidate who looked you up, found a job title, and took the other offer.

The investor who was told about you, searched, found a stale profile, and moved to the next name on the list.

None of those show up as losses. They show up as an inbox that is quieter than it should be, and a pipeline you assume is a market problem. The report puts numbers on it. That is the entire point of scoring something you cannot currently see.

What you get

Two pages. Nothing padded.

We are not sending you a forty-page PDF you will never open. Every section exists because it changes what you do next.

Page one

Executive summary

The one-paragraph read on your presence. What your track record says versus what your presence says.

Page one

Category scorecard

All five dimensions scored, with the overall. Concrete enough to argue with, which is the point.

Page one

What is already working

Three specific strengths worth protecting. Most audits skip this and it is why most audits get ignored.

Page one

What it is costing you

The gaps connected to real outcomes. Stalled referrals, slow inbound, conversations that never start.

Page two

Your rewritten headline

A finished LinkedIn headline written for your buyer. Copy it in tonight. It is yours either way.

Page two

A sample post in your voice

One complete post drafted from your actual experience, plus the structure behind why it works.

Page two

30-day action plan

Sequenced by leverage. The first item is usually something you can finish in an hour.

Page two

Where we would go next

If the report points to work worth doing together, we show you what that looks like. If it does not, we say so.

The outcome

Most of it you can fix yourself.

The headline goes in tonight. Ten minutes, and the next person who searches you sees a claim instead of a title.

The first item on the action plan usually takes an hour. The rest is sequenced so you are never guessing what matters next.

Within a month, the version of you that shows up in a search starts matching the version that shows up in the room. The introductions get easier to make, because the person making them finally has something to point at.

That is achievable without us. If you want it done faster, or you want the capture layer built so the attention turns into calendar time, that is what we sell. The report will tell you honestly which one you are.

What happens next

Three steps. No sales call in the way.

STEP 01

You send the form

Name, email, LinkedIn, and what you are not getting right now. Two minutes.

STEP 02

We research your presence

Owned assets, business presence, earned coverage, and everything a buyer finds along the way. Done by hand, scored against the same framework every time.

STEP 03

The report lands in your inbox

Within two business days. Read it, use the headline, work the plan. If you want it walked through, the Intensive is $395 and includes a working session.

Who builds it

Every report is written by one person.

Brian Hollowaty

Brian Hollowaty

Twenty years operating. Seventy-five brand launches. Six hundred products developed, manufactured, and taken to market. Product companies I still run today across Amazon, TikTok Shop, Walmart Marketplace, national retail, and roughly fifty countries.

I read your presence the way a buyer, a partner, or an acquirer would, because I have been all three.

Los Angeles Brands · Flipper Aquarium Products · Maya Mari Kids · The Clean Standard
Before you ask

Fair questions.

Is this actually free, or is it a sales call in disguise?

It is free and it arrives by email. There is no call required to receive it. If the report surfaces work worth doing together, we will say so at the end. You are free to ignore that and use the plan yourself.

Is it generated by AI?

The research is assisted. The judgment is not. Every report is reviewed and written by Brian, which is also why there is a weekly limit on how many we produce.

What if my presence is genuinely bad?

Then the report will be direct about it, which is more useful than being polite about it. Nearly every low score we produce comes from strong credentials that are presented generically. That is a fixable problem.

What do you do with my information?

We use it to build your report and to send it to you. We do not sell it and we do not add you to a list you did not ask to join.

I am in a regulated field. Does that change anything?

Attorneys, clinicians, and financial professionals have real constraints on what they can claim publicly. We work inside them. Positioning does not require claims you are not allowed to make.

One more time

Your next buyer is going to look you up either way.

You may as well know what they will find. Two business days, no cost, no call required.