Field notes from the reports.
What we are seeing in the reports, what is working on LinkedIn right now, and the occasional teardown. Written by an operator, in the margins of running companies. One a week at most.
Your headline is a job title
The single most common finding across every report we have run, why it costs more than it looks, and the ten-minute fix that most people never make.
Read the note: Your headline is a job titleBuild the machine, not the post
Most founder content dies in week three, and discipline is not the reason. The four parts of a content machine that survives your worst month, runs on a few hours, and fits on one page.
Read the note: Build the machine, not the postYour stack is five jobs, not fifteen tools
Most founders have either no system or a pile of subscriptions nobody opens. The five jobs a personal brand stack has to do, what to automate between them, and the one thing we refuse to.
Read the note: Your stack is five jobs, not fifteen toolsAI is your editor, not your author
AI made average content free, which made average content worthless. Where AI belongs in building a personal brand, where it does not, and the one file that makes the difference.
Read the note: AI is your editor, not your authorYour reputation is the asset you keep
A company is an asset you might sell. A reputation is the one that comes with you. What a personal brand is worth to a founder, how to tell if it is working, and why follower count is the wrong number.
Read the note: Your reputation is the asset you keepYour hardest problems are trust problems
The raise, the hire, the sale, and the exit look like four different problems. They are the same one, and it is decided before you are in the room.
Read the note: Your hardest problems are trust problems